$2 Million Immediate Tourism Resilience Plan: $500,000 for New Visitor Experience Program

$2 Million Immediate Tourism Resilience Plan: $500,000 for New Visitor Experience Program

Local tourism businesses can apply for up to $50,000 under the New Visitor Experience Program as part of the Territory Labor Government’s $2 Million Immediate Tourism Resilience Plan to support the industry and help minimise the impacts of the Australian Bushfires and the national coronavirus travel restrictions.

From 2 March tourism businesses can apply for up to $50,000 in funding to deliver new tourism experiences for the Territory through a matched cash co-contribution.

The $500,000 program will support projects that create new tourism experiences, new or enhanced infrastructure upgrades and technology offerings.

Successful projects will demonstrate the advantages of new visitor experiences and how these experiences will increase and benefit tourists visiting the Northern Territory. 

The new grant program is in addition to the four rounds of the Visitor Experience Enhancement Program (VEEP) as part of the $3 million Turbocharging investment over two years to assist the tourism industry to improve the on ground visitor experience.

Previously successful VEEP applicants are eligible to apply for the new program.

Applications open 2 March and close on 31 March for projects to be completed by 30 December 2020.   

Applications can be submitted via GrantsNT www.grantsnt.nt.gov.au from 2 March 2020.

For more information including grant guidelines visit http://tourismnt.com.au/ 

Quotes from Acting Minister for Tourism, Sport and Culture, Eva Lawler:

“The New Visitor Experience Program aims to support the Territory’s tourism industry and operators to bounce back from the impacts of the Australian bushfires and coronavirus.

“This is a critical industry for the Northern Territory, supporting 17,100 direct and indirect jobs and thousands of small to medium local businesses, and the Territory Labor Government continues to support it to be strong and thriving.

“The New Visitor Experience Program offers local tourism operators support to develop new visitor offerings and experiences, attract positive reviews and recommendations, as well as providing flow-on benefits for other industry sectors in the Territory.

“Yesterday we announced the Key to the NT initiative, a new free partnership program to promote NT tourism operators and experiences to the interstate self-drive market. 

“Further initiatives will be announced this week as part of our $2 million Immediate Tourism Resilience Plan.”

Media contact: Lisa Sennett 0436 929 858

Related filesNew Visitor Experience Program Guidelines  (pdf 785.2 kb)