You know what your business does. But when someone asks you to explain it, the words come out muddled. Let’s sort that out.
Most startups lose customers before the conversation even starts. Not because the product is wrong, but because the message is. Your website says too much. Your pitch wanders. Your flyer reads like it was written for you, not for the person holding it.
The StoryBrand framework flips that. It puts your customer at the centre of the story and gives your business a clear role to play. When your message is tight, people pay attention. When it’s fuzzy, they scroll past.
In this 30-minute webinar, you’ll learn how to apply StoryBrand thinking to the way you talk about your startup, online and in person.
What you’ll walk away with:
- Identify the single biggest problem your customer wants solved, and lead with it
- Write a one-liner that actually makes people ask “tell me more”
- Strip the filler out of your website copy so visitors know what you do in five seconds
- Spot the common messaging mistakes that make small businesses sound like everyone else
Who this is for
This one’s for small business owners, sole traders and startup founders in who know their product is good but struggle to put that into words. If you’ve ever rewritten your “About” page four times and still aren’t happy with it, this is your 30 minutes to learn and shine.
Access the webinar slides here.
Access the free BrandWriter tool here.
Watch the full webinar below:
