The Department of Trade, Business and Innovation – Business Upskills – Advanced Social Media
Social Media in all its forms has become a mainstream part of 21st century culture, but with increasingly sophisticated consumers and fierce competition, it’s not enough to simply have social media in your business; you need to optimise your online presence and use advanced techniques and tactics to drive your audience from mere awareness to true engagement and ultimately, conversion.
- Advanced content strategy and audience analysis
- Defining goals and mapping user journeys
- Advanced tactics and techniques.
Business Upskills is a program of practical, hands-on and informative workshops facilitated by industry experts to help business owners develop and strengthen their business.
Held around the Territory throughout the year, Upskills workshops also provide the business owner with valuable networking tools and access to further support programs as your business continues to grow.
Upskills workshops cover topics such as:
- Social Media
- Human Resources
Many past participants of Upskills workshops have gone on to develop their businesses into award-winning, innovative and profitable ventures. You could also benefit by participating.
Aimed at establishing businesses, Upskills workshops are presented year-round across the Territory and are funded by the Territory Government to assist local business to grow and prosper.
The department will conduct 3 month evaluations with workshop attendees to measure the programs impact on business and identify any areas of business concern.