Tourism is one of the fastest growing global industries, expected to reach $2.1 trillion per annum by 2020, but is one of the least tech savvy industries. At present many hoteliers are suffering due to market disruptors such as AirBnB and many tour operators struggle to maximize their customer in digital platforms. Travelers are looking for new experiences and many travel based businesses are failing to deliver due to lack of data and digital solution pathways.

John from ExplorAR360 will explain how technology can be used to engage travelers and gather data to help grow and shape businesses in the tourism sector.