Course Outline

Seventy five percent of companies see increased engagement when they use data-driven marketing. Despite this, 87% of marketers say data is their company’s most under-utilised asset. This a two part course that will help you transform into a digitally savvy, data-driven marketeer in a matter of weeks.

What You Will Learn

• Understand fundamental concepts in computer programming
• Learn how to write code in Python using conditional statements, loops, functions, and objects
• Learn how to test and validate the correctness of your code (debug your code)
• Be exposed to the data analytics toolkit which includes Pandas, NumPy, MatplotLib, SciPy, and much more
• Use data to identify and evaluate marketing opportunities to meet objectives and reach your target audience
• Understand key aspects of data sources, measurement, analysis and reporting
• Apply insights gained from data to various types of data-driven marketing techniques including retargeting, conversion optimisation and segmentation

Certification Obtained

• Statement of attainment for BSBMKG501 – Identify and evaluate marketing opportunities

What You’ll Need

Computer