Content Marketing is the art of drawing new visitors to your website or social media presence based on the content you’re creating. But to create that content, you need to know what that content is going to be.
In this quick 30-minute look at content marketing, Darwin Innovation Hub Expert In Residence, Dante St James will share his own insights, and then expand that into the findings of other entrepreneurs big and small.
You will be introduced to:
- What content marketing is and why it’s effective
- The different content marketing channels
- Figuring out what you should do
- Forming a content marketing plan
This online class is delivered by Expert In Residence, Dante St James, as part of Darwin Innovation Hub’s Start NT program.
StartNT is an in-house program designed, tested and run exclusively through the Darwin Innovation Hub. It provides a “life-cycle” commercialisation pathway for companies looking to scale and become “investment ready” in the Northern Territory.
You can find out more about Start NT here.