Once you have done a marketing plan, who your customers are should be clear.

But it will take more work to define your ‘ideal’ customers.

When starting up, companies are grateful for a sale, because any sale is a validation that what somebody wants is what you have developed.

Choose from below to find out more.

Read the article

The article focuses on ‘who are your ideal customers’.

• topic 4 – who are your ideal customers PDF (409.9 KB)
• topic 4 – who are your ideal customers DOCX (1.2 MB)

Watch ‘Ask Dr Jana’ tutorial

Watch the video below to find out more.

Thursday, 21 October – Zoom session 12pm to 1pm (ACST)

Dr Jana and James Patten will talk about who your ideal customers are.