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Understanding your target audience through market research [Webinar]

February 28 @ 12:00 pm - 12:30 pm ACST

Discover the key to successful business strategies with our introductory webinar on Conducting Effective Market Research.

Understanding your target audience is more critical than ever in a world where consumer preferences are constantly shifting.

This webinar is designed to guide entrepreneurs, marketing professionals, and small business owners through the nuances of effective market research.

We will cover some methodologies, tools, and practical techniques to get you started in to understanding your target market.

Learn how to gather, analyse, and interpret data to make informed decisions, tailor your products, and craft messages that resonate with your audience.

Learning Outcomes:

  1. Fundamentals of Market Research: Understand the basic principles and importance of market research in identifying and understanding your target audience.
  2. Research Methodologies: Explore various research methods, including qualitative and quantitative research, surveys, interviews, focus groups, and data analysis techniques.
  3. Using Digital Tools: Learn about the latest digital tools and platforms for conducting market research, including social media analytics, online survey tools, and customer feedback systems.
  4. Data Interpretation: Develop skills to effectively analyze and interpret research data to extract meaningful insights about consumer behaviour, preferences, and trends.
  5. Creating Buyer Personas: Master the art of creating detailed buyer personas to better understand and address the needs of your target market.
  6. Application in Marketing Strategies: Learn how to apply your research findings to develop targeted marketing strategies, product development, and customer engagement plans.
  7. Ethical Considerations: Understand the ethical implications of market research and how to conduct research responsibly and respectfully.

This live webinar is delivered by Expert In Residence, Dante St James, as part of Darwin Innovation Hub’s Start NT program.

StartNT is an in-house program designed, tested and run exclusively through the Darwin Innovation Hub. It provides a “life-cycle” commercialisation pathway for companies looking to scale and become “investment ready” in the Northern Territory.

You can find out more about Start NT here.

Details

Date:
February 28
Time:
12:00 pm - 12:30 pm ACST
Event Categories:
,
Event Tags:
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Venue

Online Event

Organiser

Darwin Innovation Hub

Details

Date:
February 28
Time:
12:00 pm - 12:30 pm ACST
Event Categories:
,
Event Tags:
, , , , , ,

Venue

Online Event

Organiser

Darwin Innovation Hub