INNOVATION TEAM

Karmen is a consultant Chief Marketing Officer for the Paspalis Group of Companies and is responsible for Brand, Marketing and Communications.

Consulting for Paspalis since 2015, Karmen has added significant value through business development, website, information technology, brand and profile. She has worked collaboratively with the team to implement new cloud based systems improving group operational efficiency and effectively applied her technical and marketing expertise across a wide range of company initiatives resulting in higher services revenue.

As Owner and Creative Director of her own digital agency, Karmen has nearly 20 years of technical communications, visual communications, brand management, graphic design and multimedia / web design and development expertise, and advises start-ups on cross-border innovation, IT and marketing opportunities.