In her role as a consultant Chief Brand Officer, Karmen is responsible for Brand, Marketing and Communications for the Paspalis Group of Companies (including Darwin Innovation Hub).
As a consultant for Paspalis since 2015, Karmen has greatly contributed to the company’s growth in business development, website design, information technology, branding and image. Her technical and marketing expertise has been effectively applied across a wide range of company initiatives, resulting in higher services revenue. She has worked collaboratively with the team to implement new cloud-based systems, improving group operational efficiency.
Karmen also provides specialist mentoring for companies that work with the Darwin Innovation Hub. In 2017, Karmen served as an expert in residence for the Incubator Support Program, and from 2020 to 2023 as a Growth Facilitator for the Department of Industry, Science, Energy and Resources Entrepreneurs Program.
Karmen has been in the digital industry for over 20 years, advising her clients on cross-border innovations, IT, and marketing opportunities. She has experience in technical communications, visual communications, brand management, graphic design, and multimedia / web design and development.
Karmen holds a Bachelor of Design Degree from the University of New South Wales.