Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
“Your brand is what people say about you after you leave the room” — Jeff Bezos, Amazon
If you are an early-stage entrepreneur, chances are you don’t have the budget or the time to build a million dollar brand.
At the Darwin Innovation Hub, we can help you by providing one on one mentoring sessions as well as workshops to help you define what your brand is and to learn why it is important to choose and promote a brand that represents your business methods and core values.