Video: First Steps to Develop a Personal Brand

You don’t need more platforms, better gear, or endless planning. You need a solid foundation.

In this practical 30-minute webinar, Dante St James breaks down how to build a personal brand that looks intentional, feels authentic, and grows over time without perfectionism or burnout.

What you’ll learn

Profile Foundations
How to optimise your profile using four essentials:

  • A strong profile photo that builds trust
  • A name and keyword strategy for discoverability
  • A concise bio that clearly explains what you do
  • Pinned content that tells your story and shows credibility

Visual Identity Made Simple
Create a recognisable look using:

  • Inspiration from creators you already like
  • Readable fonts and complementary colours
  • Simple visual consistency across your content

A Content Strategy That Feels Natural
Build content around three pillars:

  • What makes you money
  • What genuinely interests you
  • What helps you grow and add depth

You’ll also learn how to understand your ideal follower and create content that speaks to real problems.

Your Brand Core
Clarify your why, values, and vision so your content has direction and meaning.

Start Before You Feel Ready
Learn how to start creating now, improve through repetition, and let your style evolve over time.

Who it’s for
Founders, professionals, creators, and anyone who wants clarity and momentum with their personal brand.

This workshop is presented by Dante St James, Entrepreneur in Residence at Darwin Innovation Hub.

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Paspalis Centrepoint
Level 1 , 48-50 Smith Street Mall, Darwin NT 0800 Australia.