Money is tight. You want to avoid spending money on marketing. Here’s why you really need to consider your marketing more seriously.
Marketing in 2026 isn’t optional. It’s the thing that either pulls your business into existence or quietly buries it. Australian digital ad spend has passed $15 billion a year. 97% of Aussies are online. Six in ten of your future customers are checking you out on social before they even think about buying.
So why are so many founders still winging it?
In this practical 25-minute webinar, Dante St James breaks down the real cost of marketing in 2026 – and shows you what you can do for free. He’ll walk you through:
- The two different spending games (traditional small business vs high-growth startup), and which one you’re actually playing
- How much you should realistically budget based on stage, goals, and revenue
- The free Australian tools, programs and grants most founders have never heard of
- Three real case studies from the Northern Territory, Western Australia and Queensland
- The five marketing mistakes Dante sees founders make every single week
- Exactly what to do tomorrow to start moving
Whether you’re a solopreneur testing an idea, a small business owner trying to grow steadily, or a founder eyeing your first funding round, you’ll walk away with clarity on where to spend, where not to, and how to stop wasting time on things that don’t work.
Watch the video replay below or access our interactive guide here.
