Stuck staring at a blank caption box every week? This hands-on workshop gives Australian small business owners a repeatable system for planning, writing and sustaining social media content — without hiring a marketer or burning your Sunday afternoons.
You’ll learn the 2-3-4-5 Content Framework: a structure built around 2 core topics, 3 brand values, 4 customer types, and 5 content angles that turn any topic into a fresh post. Rotate through it and you can plan three months of content (39 posts) in a single sitting.
In this session you’ll learn to:
- Narrow your business down to two content pillars you can sustainably post about
- Identify the three values that should quietly shape every post you write
- Build four specific customer profiles instead of one vague “target market”
- Use five proven question prompts to generate an endless supply of post ideas
- Use AI tools (ChatGPT, Claude, Canva) to draft, rotate and stay on-brand — without sounding generic
Who this is for: Small business owners and sole traders who post on social media themselves and want a system that doesn’t fall apart after week two.
What to bring: A laptop or tablet, and a rough idea of your business’s two main topics — we’ll firm this up together.
